2. Poor Navigation and Information Architecture

Imagine walking into a store where the aisles are unlabelled and products are randomly placed. You’d leave frustrated, right? That’s how users feel on a poorly structured website.

The Mistake

Many sites make navigation an afterthought. Menus are overloaded, categories are unclear, and the user journey feels like a maze.

The Solution

Your navigation should feel intuitive, almost invisible. We recommend using user testing and empathy maps to understand how your audience thinks. If you haven’t explored empathy mapping yet, our Empathy Maps Guide is a great place to start.

At UX Prosperar, we conduct detailed usability research to ensure your site flows naturally. Every click should move the user closer to conversion, not confusion.

3. Overcomplicating the Checkout or Sign-up Process

You’ve attracted a potential customer, and they’re ready to buy. But then, your checkout process feels like filling out a tax form.

The Mistake

Too many input fields, unclear progress indicators, or mandatory account creation can drive users away, especially on mobile.

The Solution

Streamline it. Offer guest checkouts, auto-fill features, and clear step indicators. Show trust badges and security signals to reassure customers.

Remember: every extra click increases the chance of abandonment. We design checkouts that feel effortless, reducing drop-offs and boosting conversions.

4. Neglecting Mobile Experience

Over 60% of users access websites via mobile devices. Yet, many businesses still design for desktop first.

The Mistake

Tiny buttons, unreadable text, and slow loading times make mobile experiences frustrating.

The Solution

Adopt a mobile-first design strategy. Ensure responsive layouts, larger touch zones, and fast-loading pages. A seamless mobile experience not only improves usability but also impacts SEO and trust.

We at UX Prosperar prioritise accessibility and device adaptability in every user interface design project we undertake.

Because conversions don’t just happen on desktops anymore, they happen wherever your users are.

5. Forgetting About User Personas and Segmentation

Designing without understanding your audience is like talking to a crowd with a blindfold on.

The Mistake

Businesses often assume they know their users without research. This leads to generic experiences that fail to connect emotionally.

The Solution

Define your user segments and create personas that reflect real needs and behaviours. This helps you design with empathy and relevance.

If you’re unsure where to start, explore our guide on What Are User Segments and How to Create Personas.

At UX Prosperar, we use detailed persona-driven strategies to align design choices with user motivations. Because when your users feel seen, they’re far more likely to convert.

6. Ignoring Emotional Design and Empathy

Design isn’t just logic, it’s emotion. A lack of empathy in your design can make even functional interfaces feel cold or impersonal.

The Mistake

Focusing only on usability while ignoring how users feel during their journey.

The Solution

Use emotional design elements: friendly microcopy, intuitive animations, and human-centred visuals. Create moments of delight.

Empathy builds trust, and trust drives conversions. Our research-backed insights, like those in Why Loyal Users Leave: What UX Research Reveals About Retention Blind Spots,show how emotional disconnect leads to churn.

We integrate empathy at every design stage so your users don’t just visit they connect.

7. Inconsistent Branding and Visual Language

A cohesive design builds credibility. A disjointed one creates doubt.

The Mistake

Using different colour palettes, mismatched fonts, and inconsistent tone across platforms. It makes your brand look untrustworthy.

The Solution

Establish a visual identity system, consistent typography, colours, and icons that reflect your brand’s personality.

At UX Prosperar, we align UI elements with brand strategy to ensure every pixel reinforces recognition and reliability. Consistency builds confidence and confidence drives conversions.

8. Slow Loading Times and Performance Issues

A slow website is a conversion killer. Even a one-second delay can reduce conversions by up to 7%.

The Mistake

Heavy visuals, unoptimised code, and unnecessary plugins slow your site down.

The Solution

Optimise everything, from images to scripts. Use lazy loading and caching. Prioritise performance in your UI/UX design process—not as an afterthought.

At UX Prosperar, speed and performance are built into our design approach.

9. Overuse of Pop-Ups and Distracting Elements

Pop-ups can be effective when used correctly—but overdoing them drives users away.

The Mistake

Multiple pop-ups appearing too early or blocking the main content.

The Solution

Trigger pop-ups using scroll depth, timing, or exit intent. Keep them subtle and easy to close.

We create non-intrusive engagement prompts that support—not interrupt—the user journey.

10. Ignoring Feedback Loops and User Testing

Even great designs fail without testing.

The Mistake

Skipping usability testing or ignoring real user insights.

The Solution

Test early and often. Use A/B tests, heatmaps, surveys, and session recordings.

At UX Prosperar, we iterate based on data to ensure long-term performance.

11. Lack of Clear Value Proposition

If users don't understand what you offer within seconds, they leave.

The Mistake

Using jargon-heavy headlines or hiding your main offer.

The Solution

Use simple, direct messaging above the fold.

We help you communicate value instantly using strong hierarchy and microcopy.